{"id":120127,"date":"2022-01-27T06:04:22","date_gmt":"2022-01-27T06:04:22","guid":{"rendered":"https:\/\/xatkit.com\/?p=120127"},"modified":"2022-01-27T06:18:48","modified_gmt":"2022-01-27T06:18:48","slug":"chatbots-supplement-drug-online-shops-report","status":"publish","type":"post","link":"https:\/\/xatkit.com\/chatbots-supplement-drug-online-shops-report\/","title":{"rendered":"Adoption of chatbots and eCommerce platforms in the top 50 nutritional supplement online shops"},"content":{"rendered":"<p>As part of our participation in <a href=\"https:\/\/xartecsalut.com\/start-ups\/\" target=\"_blank\" rel=\"noopener\">XarTec Salut<\/a>, we are investigating the role that chatbots can play in different eHealth related aspects, from <a href=\"https:\/\/xatkit.com\/trustbot-bot-to-fight-bullying-school\/\" target=\"_blank\" rel=\"noopener\">anti-bullying bots<\/a> to chatbots expert in selling health products. For this latter scenario, we wanted to understand how well our <a href=\"https:\/\/xatkit.com\/trustbot-bot-to-fight-bullying-school\/\" target=\"_blank\" rel=\"noopener\">eCommerce expert chatbot\u00a0<\/a>fits the needs of health-oriented online shops, such as supplements and other over-the-counter drugs (i.e. \u00a0medicines sold directly to a consumer without a requirement for a prescription from a healthcare professional), commonly referred as OTC.<\/p>\n<p>As a first step, we&#8217;ve analyzed the presence of chatbots in the websites of the top 50 nutritional supplement sellers. We cannot share the list (it&#8217;s an internal working document that one of our colleagues was nice enough to share with us) but it comprises all the well-known names in this sector such as: <a href=\"https:\/\/www.nature-love.de\/collections\/produktportfolio\" target=\"_blank\" rel=\"noopener\">Nature Love<\/a>, <a href=\"https:\/\/www.vitamaze.shop\/en\/brand-vitamaze-amazing-life\" target=\"_blank\" rel=\"noopener\">Vitamaze<\/a>, <a href=\"https:\/\/www.weightworld.uk\/\" target=\"_blank\" rel=\"noopener\">WeigthWorld<\/a>, <a href=\"https:\/\/www.yamamotonutrition.com\/\" target=\"_blank\" rel=\"noopener\">Yamamoto Nutrition<\/a>, <a href=\"https:\/\/eatalphafoods.com\/\" target=\"_blank\" rel=\"noopener\">Alpha foods<\/a>, <a href=\"https:\/\/anamarialajusticia.es\/en\/\" target=\"_blank\" rel=\"noopener\">Ana Maria La Justicia<\/a>, <a href=\"https:\/\/www.solgar-oficial.es\/\" target=\"_blank\" rel=\"noopener\">Solgar<\/a>,\u00a0<a href=\"https:\/\/www.riteflexhealth.com\/\" target=\"_blank\" rel=\"noopener\"> Rite-Flex<\/a>, <a href=\"https:\/\/zenement.com\/\" target=\"_blank\" rel=\"noopener\">Zenement<\/a>, <a href=\"https:\/\/www.tetesept.de\/\" target=\"_blank\" rel=\"noopener\">Tetesept,<\/a> etc.<\/p>\n<p>Let&#8217;s see a couple of interesting results.<\/p>\n<h2>What eCommerce platform do supplement stores use?<\/h2>\n<p>The following pie chart shows this data. I think there are a few surprises:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> is the most used<\/strong> eCommerce platform, confirming his growing popularit<\/li>\n<li>But tied for first place we have &#8220;None&#8221;, meaning there is a <strong>large number of eHealth supplement and OTC brands that do NOT yet have an eCommerce in place<\/strong><\/li>\n<li><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> is a distance third but clearly, there is a lot of potential growth if it&#8217;s able to convince new sites to adopt WooCommerce and not Shopify<\/li>\n<li>Another trend is shops that <strong>bet it all on Amazon. <\/strong>They don&#8217;t have their own shop and just redirect you to its own eStore page within Amazon. A risky option (IMHO) as you lost a lot of control on how you sell but obviously the easiest one to implement<\/li>\n<li>There are still <strong>many custom solutions<\/strong> (probably created a few years ago) and a large variety of smaller players (some of them also seem kind of &#8220;legacy&#8221; decisions) that probably will consider moving to a more mainstream platform in the near future.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-120130 aligncenter\" src=\"https:\/\/xatkit.com\/wp-content\/uploads\/2022\/01\/ecommerce-ehealth-1-1024x622.png\" alt=\"\" width=\"904\" height=\"549\" \/><\/p>\n<p>All in all, plenty of opportunities for eCommerce agencies as clearly:<\/p>\n<ul>\n<li>More and more brands will make the move to open their own eCommerce store and<\/li>\n<li>Many others will drop their custom \/ legacy solution in favour of a cheaper \/ easiert to maintain solution<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Are there chatbots in supplement websites?<\/h2>\n<p>The quick answer is no. This is less of a surprise after seeing the previous results. If so many companies still lack a &#8220;proper&#8221; eCommerce, it&#8217;s no surprise they have not yet discovered the <a href=\"https:\/\/xatkit.com\/benefits-adding-chatbot-ecommerce-site\/\" target=\"_blank\" rel=\"noopener\">benefits of chatbots<\/a> either. At least quite a few acknowledge the need to offer a way to better communicate with potential customers via live chat. But I would at least <a href=\"https:\/\/xatkit.com\/bots-live-chat-great-conversations\/\" target=\"_blank\" rel=\"noopener\">combine live chat and chatbots<\/a> as often there is nobody available in the live chat which defeats its purpose.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-120131 aligncenter\" src=\"https:\/\/xatkit.com\/wp-content\/uploads\/2022\/01\/chatbots-ehealth-1024x615.png\" alt=\"Chatbots in eHealth\" width=\"718\" height=\"431\" \/><\/p>\n<p>The evolution from None -&gt; Live Chat -&gt; Chatbot is also a natural one. Implementing a live chat solution is much easier than putitng in place a chatbot. <a href=\"https:\/\/xatkit.com\/bots-live-chat-great-conversations\/\" target=\"_blank\" rel=\"noopener\">We<\/a> are the exception (as our bots are pretrained and already &#8220;born&#8221; as eCommerce experts) but, in general, creating a bot implies taking the time to, at the very least, think and define the conversations trees you want the chatbot to master. While a live chat is basically a drag and drop configuration. Then, of course, you&#8217;ll need to be there to answer the questions ;-).<\/p>\n<p>Same as the growth potential of eCommerce in the eHealth domain, this low percentage of chatbot adoption also signals the <strong>huge opportunity we have to introduce eHealth chatbots in the market<\/strong>. We may have to add more health-oriented conversations to the bots (e.g. what are the ingredients, what is this supplement good for, can it be combined with this other supplement, what is the daily dose&#8230;). And we could even explore the integration of health language models like <a href=\"https:\/\/explosion.ai\/blog\/healthsea\" target=\"_blank\" rel=\"noopener\">HealthSea<\/a> for more personalized recommendations.<\/p>\n<p>If you have an eCommerce site or a health-related site and want to learn more about how chatbots could help you sell more doing less, get in touch! Given that we are in a crowded and competitive market, a chatbot will for sure help you to stand out!<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Do nutritional supplement and OTC brands sell online? What eCommerce platforms do they use? Are chatbots available in those sites? We give you the data!<\/p>\n","protected":false},"author":2,"featured_media":120134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[312,8,304],"tags":[356,143,96,360,358,354,314],"_links":{"self":[{"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/posts\/120127"}],"collection":[{"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/comments?post=120127"}],"version-history":[{"count":0,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/posts\/120127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/media\/120134"}],"wp:attachment":[{"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/media?parent=120127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/categories?post=120127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xatkit.com\/wp-json\/wp\/v2\/tags?post=120127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}